Say It With Diamonds

A new breed of sophisticated, refined timepieces proves that gentlemen can wear diamonds too. While many women are now wearing bulky watches, traditionally symbols of masculine success, an increasing number of young men are adopting that feminine bastion of style: diamonds.

Historically, eastern markets have always shown an interest in diamond-clad men's watches. But more recently, the American and European markets have been waking up to the benefits of diamonds. At Baselworld, most brands brought along new bejeweled options for gentlemen.

While there is increased interest in gentlemen's diamond watches, the phenomenon is far from new. Between the 1940s and 60s, many evening watches featured diamonds. By the 70s and 80s, they were out of favor, however.

When a man wears a diamond watch in a business meeting it is a statement that he has already arrived. Whatever the occasion, a fine diamond chronograph exudes luxury and complements a man's sense of style.